Most people underestimate the kind of impact social media promotions can have on a brand’s popularity. In fact, these days many people actively look at the likes, comments, and shares before buying a product online than simply trusting what the ad says itself. Digital marketing is borne by social proof, social media signals and real testimonials from customers who have previously purchased or availed a service or product marketed by your business. Therefore, the more likes and shares you get, the more credibility and trust your brand will have among the netizens. Using the various social media channels to inform your followers about your latest discounts, new products, blog posts and the like can also help bring more traffic to your website.