Another benefit of content marketing is staying unique online. People remember the unique content created by the brands and get interested in the services and in the long run, become customers.
Remember the ads by Cred?
Customers consume and remember unique content. Since staying unique among content creators producing content almost daily is important, brands focus more on better content and its consistency. Any brand that produces good quality content and doing it consistently has a better chance of building a solid brand perception that can later be converted to sales.